Dear Valued Customers It’s good to note that the impact of the First World War dramatically shifted public perceptions on the propriety of the man’s wristwatch and opened up a mass market in the postwar era. The creeping barrage artillery tactic, developed during the war, required precise synchronization between the...
Dear Valued Customers It’s good to note that watches first appeared in Europe in the 15th century, evolving from the portable spring-driven clocks. It was not widely worn in pockets until the 17th century. One account says that the word “watch” came from the Old English word woecce which meant “watchman”, because it was used by...
Dear Valued Customers Whenever we are talking about sustainability, we will have to definitely come through the 17 Sustainable Development Goals (SDGs) as gracefully put forward following the United Nations Conference on Sustainable Development in Rio de Janeiro in 2012 whose main objective was to produce a set of universal...
Dear Valued Customers We wish to inform you that after almost a year of hard work and professional activities, our team is still pushing our cognitive capabilities and capacities to our limit to be able to create JoyToUse.com. This is adding new value in achieving customer delight. We are rereading...
Dear Valued Customers Every day we make decisions be it at our home, work place or at community level. In so doing we constantly used our automatic cognitive systems (uncontrolled, effortless, associative, fast, unconscious and skilled) or reflective systems (controlled, effortful, deductive, slow, self-aware and rule-following). Of course, we should...
Dear Valued Customers If you are not a brand you are a commodity, goes the adage. And then price is everything and the low cost producer will be the only winner. In fact, marketing is the art of brand building. Branding means endowing products and services with the power of...
Dear Valued Customers Happiness is among the few topics which has extensively been written on, read upon and overemphasized. Yet it is even harder to measure than to define. In fact, there is no greater high than feeling this enduring level of happiness. It seems to be abstract but to...
Dear Valued Customers Branding endow products and services with the power of a brand. Companies around the world spend enormous amount of money, time and energy in branding their products or services, simply because this strategy pays in the medium or long term. A successful brand name, word, sign, design...
Dear Valued Customers In 1903, George Bernard Shaw stated in his book titled “Man and Superman” that all progress depends on the unreasonable man. This vividly comes out when we carry out surveys of great enterprises on their secret sauce of enduring successes. Of course when we are talking about...
Dear Valued Customers When it comes to the meaning of life, very often we relate it to a particular goal, mission statement, career path, status or simply moving from point A to B or to Z. So, basically we associate it to which goals we have achieved and which we...
Dear Valued Customers In 1973, Robert Merton Solow, American economist and winner of the Nobel Prize in Economics for his important contributions to theories of economic growth (1987), wrote that “the less you know about it, the better it sounds”. He was in fact referencing the term sustainability almost half...
Dear Valued Customers Wearing high-quality watches and smartwatches has always been a pride especially for those wearing them for the first time. However, nowadays this practice is being taken for granted with the coming of even more luxurious mechanical and digital watches. Smartwatches have not been spared from this trend. ...
Dear Valued Customer It is an undeniable fact that being fit and healthy remain the master key to achieving success in any endeavor. A healthy body leads to a healthy mind and a clearer thinking. Physical fitness is certainly a valid first step in the practices of extraordinary persons who...
Dear Valued Customers Whenever we talk about time management, we must also in one way or other refer to managing priorities and filtering techniques. We often hear of the word ‘deadline’ in our day to day life, be it at home or at work. At certain times we must have...
Dear Valued Customers Timepieces are known worldwide for having class, sophistication and culture and we also know that the traditional wristwatch has been a status symbol for both women and men. But although the history of smart watches dates back to only 25 years, there is no debate that the Apple...
Dear Valued Customer When we talked about watchmaking, we are referring to luxury and refinement described to perfection while demonstrating the skills in the multidisciplinary fields of technology, style and sales. We have those fabulous collections combining their complexities together with the purity of watchmaking to meet the expectations of...
Dear Valued Customers Although smart watches have a history of some 25 years yet it still reveres time over and above its plethora of features and functionalities. In fact, few things are more worthy of reverence than the time you have been gifted once you cried to be able to...
